Resources for Participating Restaurants

Frederick Restaurant Week

August 8 - August 14, 2022

To ensure we are setting up our participating restaurants for success, we have created a complimentary marketing toolkit! This toolkit provides you with the tools to communicate to your audience about participating in Frederick Restaurant Week.

Marketing toolkit includes

  • Marketing strategy tips

  • Social media best practices (including sample posts)

  • Digital assets (i.e. logo files, digital templates, social graphic templates)

  • Printable poster for your restaurant

  • Restaurant’s Responsibility to Post on Social Media


Restaurant’s Responsibility to Post on Social Media

  • Each restaurant is responsible for posting a minimum of 3 social media posts on your preferred platform (Facebook, Instagram, and/or Twitter) to promote your restaurant’s participation before/during Restaurant Week. We have included social media templates and images to help with posts.

  • Make sure to tag Visit Frederick - Maryland in your posts. This will help our team promote each restaurant’s social media posting for Restaurant Week. (@FredRestWk) 


Social Media Post Templates 

Examples for Facebook, Instagram, and Twitter

  • [Restaurant name] is excited to be a part of this summer's Frederick Restaurant Week running from August 8 - 14! Take a break from your own kitchen and enjoy our Restaurant Week Menu [insert your restaurant menu link]
  • It's Frederick Restaurant Week! From now until August 14, come dine with us - showing your support has never been more delicious!
  • Check out Frederick Restaurant Week menu and dining option at [insert your restaurant menu link]
  • Frederick Restaurant Week ends August 14th -taste our special menu while you can and treat yourself to a delicious diversion from the everyday.
  • Savor the moments that bring us together during Frederick Restaurant Week!
  • We're so excited to be featured in this summer's #FredRestWeek! Come enjoy our unique specials from August 8th to 14th. 
  • Who's hungry!? #FredRestWeek is here and we've got an amazing opportunity for you! Stop in for [insert special menu items] from August 8th-13th! 
  • The best memories are made when people gather, laugh, share, and most importantly - EAT! Celebrate Frederick Restaurant Week with us and enjoy our specials from August 8th to 13th. 
  • Eat. Drink. Repeat. Frederick Restaurant Week is here and we're offering [insert special]!
  • Cheers to great food! It's time for Frederick Restaurant Week and we'd love for you to try our special menu. 
  • Looking for a special night out on the town? Come in and enjoy our Frederick Restaurant Week menu August 8 - 13. 
  • We're cooking up something delicious for Frederick Restaurant Week! We've got [insert special] for this week and you don't want to miss out!
  • Round up the family and head to [insert your restaurant] tonight for dinner! It's Frederick Restaurant Week and you don't want to miss out.


Possible Taglines That Could Be Utilized in Posts

  • Savor the moments that bring us together

  • Showing support has never been so delicious

  • A tasty way to show support

  • Give your kitchen some time off

  • A delicious diversion from everyday

  • Celebrate our city’s culinary community