Resources for Participating Restaurants

To ensure we are setting up our participating restaurants for success, we have created a complimentary marketing toolkit! This toolkit provides you with the tools to communicate to your audience about participating in Frederick Restaurant Week.

Marketing toolkit includes

• Marketing strategy tips

• Social media best practices (including sample posts)

• Digital assets (i.e. logo files, digital templates, social graphic templates)

• Printable poster for your restaurant

• Restaurant’s Responsibility to Post on Social Media

Restaurant’s Responsibility to Post on Social Media

• Each restaurant is responsible for posting a minimum of 3 social media posts on your preferred platform (Facebook, Instagram, and/or Twitter) to promote your restaurant’s participation before/during Restaurant Week. We have included social media templates and images to help with posts.

• Make sure to tag Visit Frederick - Maryland in your posts. This will help our team promote each restaurant’s social media posting for Restaurant Week. (@FredRestWk) 

Social Media Post Templates

Click here to access social media image templates for Restaurant Week March 2022

Examples for Facebook & Instagram

[Restaurant name] is excited to be a part of this winter’s Frederick Restaurant Week running from March 7th - 13th!

Take a break from your own kitchen and enjoy our Frederick Restaurant Week menu at [Your restaurant menu link]!

It’s Frederick Restaurant Week! From now until March 13th, come dine with us - showing support has never been more delicious!

Check out our menu and dining options at [Your restaurant menu link]!

Frederick Restaurant Week ends March 13th! Taste our special menu while you can and treat yourself to a delicious diversion from the everyday.

Savor the moments that bring us together during Frederick Restaurant Week!

We’re so excited to be featured in this winter’s #fredrestweek! Come enjoy our unique specials from March 7th - 13th. 

Who’s hungry?! #FredRestWeek is here and we’ve got an amazing deal for you! Stop in for [insert special] from March 7th - 13th.

The best memories are made when people gather, laugh, share, and most importantly, EAT! Celebrate #FredRestWeek with us and come enjoy our special from March 7th-13th.

Eat. Drink. Repeat. #FredRestWeek is here and we’re offering [insert special]! We’re ready for you Frederick! 

Cheers [insert cheers emoji] to great food! It’s time for #FredRestWeek and we’d love for you to try our special menu! 

Looking for a night out on the town? Come in in and enjoy our special menu for this year’s #FredRestWeek!

We’re cooking up something delicious for Frederick Restaurant Week! We’ve got out [insert special] for this week and you don’t want to miss out! 

Round up the family and head to [insert restaurant] tonight for dinner! We’re offering [insert special] for Frederick Restaurant Week and you don’t want to miss out!

Possible Taglines That Could Be Utilized in Posts

• Savor the moments that bring us together

• Showing support has never been so delicious

• A tasty way to show support

• Give your kitchen some time off

• A delicious diversion from everyday

• Celebrate our city’s culinary community

Deadlines

• Early-bird deadline ($250): December 17, 2021

• Regular registration deadline ($300): January 22, 2022

• Additional Restaurants may register for $200 until January 22, 2022

• Menus are due on February 4, 2022