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tourism research and statistics

Visit Frederick closely tracks data relating to the tourism industry both nationally and locally. A recent study (2018) indicates Frederick County received 2.1 million visitors, creating $428.3 million in tourism-related revenue. Visitors are those that have traveled at least 50 miles to Frederick County. Visit Frederick's membership is comprised of more than 300 local businesses. Visitors to Frederick County support 6,800 tourism jobs – that’s 5% of the employment in Frederick County.

Frederick County Hotel Data

July Hotel Data

Demand for hotel rooms in Frederick County and the average rate charged both lag significantly behind performance in recent years, however they continue their slow but steady increases from the earliest weeks of the COVID-19 shutdown.  For the twenty weeks since mid-March, total revenue for Frederick County hotels came in at less than $9.4 million compared to more than $23.6 million in the same period in each of the last couple of years. Visit Frederick’s Executive Director John Fieseler says it is encouraging to see the steady upward trend since Memorial Day.  It is also interesting to note how holidays such as Easter, Memorial Day and July 4th are not impacting the 2020 trend line as they would in normal times.

National and International Tourism Research

Below you will find links to travel and tourism industry organizations, which offer real-time insights that are critical to detecting shifts in traveler behavior and sentiment so that you can plan appropriately for the future.

Destination International

Destinations International

Destinations International strives to make its members and their destinations successful. As the world's largest and most reliable resource for destination organizations, this organization informs, connects, inspires and educates members with the goal to drive destination economic impact, job creation, community sustainability and quality of life through travel. This page is home to links for tourism industry websites, many are currently offering free COVID-19 travel related research. 

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Longwoods International - Travel Sentiment Study

The coronavirus pandemic continues to be a significant factor affecting U.S. travel in the next six months, compared with concerns about the economy and transportation costs. In the latest update to the travel sentiment study survey, you will see that the stabilization continues and the intent to travel is on the rise! 

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Arrivalist

Arrivalist’s Daily Travel Index measures consumer road trips of 50 miles or more in all 50 U.S. states. The data is drawn from a panel of GPS signals representing road trips taken by car. The insights have been prepared to help travel marketers and other industry professionals gauge fluctuations in drive market trips in any of the 50 U.S. states.

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MMGY Global COVID-19 Research

MMGY Global is a $60 million marketing communications and technology company with over 400 colleagues across global offices. This is the world’s largest integrated marketing company specializing in the travel, tourism and hospitality industries.

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STR

Join STR for daily and weekly updates on how the hotel industry has been impacted by COVID-19.

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Destination Analysts

Destination Analysts is tracking and publishing key consumer perceptions, attitudes and behaviors through unbiased, expert-designed research, in order to help the travel, tourism and hospitality industries form strategy and communicate through the COVID-19 crisis. Slide Decks with Traveler Sentiment Index can be found here.

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Simpleview Inc.

Pandemic Impact on Destination Marketing and Meetings Sales -  Working with 900+ destinations around the world, Simpleview has unique insights into those impacts on meeting sales, website traffic and more. Through this resource, data is shared in aggregate views, protecting the confidentiality of their clients. With reporting, analysis and advice, their goal is to help the industry more fully understand ongoing changes and be in the best possible position to respond as soon as recovery begins.